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Postdigital Proxemics: Ecologies of Olfactory and Visual Augmented Experience

Project details

Programme
Cluster RC15
Year 1

This project explores the experiential process of food consumption in an urban context, with a particular focus on street markets. Taking Borough Market as a case study, the project seeks to identify the visual and olfactory rules behind the rich food experience on offer, exploring the role of fluctuating perceptions and emotive responses to proxemic behaviour, with methods that intersect situated sensing, behavioural simulation, and social media analysis. The results form a visual and formal archive that customised via machine learning is redeployed in new contexts. The final proposal explores the making of an augmented experience for Lloyd Park, East London, where the collective enhanced aesthetic experiences become the means for creating contextual links to the site.

Postdigital Proxemics: Video

Postdigital Proxemics: Video

Social media posts sentiment analysis in Borough Market.

Sentiment analysis of Borough Market

Social media posts sentiment analysis in Borough Market.

Relationship between different visual experiences (pictures) and human emotions in the Borough market area derived from visual content sentiment analysis.

Visual Affects Analysis

Relationship between different visual experiences (pictures) and human emotions in the Borough market area derived from visual content sentiment analysis.

Detection of 8 gases in Borough Market using Arduino sensors highlighting the relationship between mood and odour by comparing GSR and gas data.

Olfactory Data Analysis

Detection of 8 gases in Borough Market using Arduino sensors highlighting the relationship between mood and odour by comparing GSR and gas data.

The airflow through the site was modelled and the extreme points of the wind speed were chosen for the detection of gas data.

Fluid Dynamics Analysis

The airflow through the site was modelled and the extreme points of the wind speed were chosen for the detection of gas data.

A network of pathways to set up a new market in Lloyd Park, East London, based on the diffusion of odours where placemaking  follows the concentration of odour particles.

Olfactory Scape Simulation in Lloyd Park

A network of pathways to set up a new market in Lloyd Park, East London, based on the diffusion of odours where placemaking follows the concentration of odour particles.

The visual experience of the participants is enhanced, reshaped, and hybridised with the visual elements of the Borough Market to create an aesthetic that transcends space., transforming a visual experience from 2D images to 3D geometries.

Pixel to Voxel Design Workflow

The visual experience of the participants is enhanced, reshaped, and hybridised with the visual elements of the Borough Market to create an aesthetic that transcends space., transforming a visual experience from 2D images to 3D geometries.

As the market ecology expands, more participants are attracted and driven through the stalls, producing further iterations of the process, creating new assemblages of the market stalls typologies.

The Process of Multi-Agential Participation through Augmented Reality (AR)

As the market ecology expands, more participants are attracted and driven through the stalls, producing further iterations of the process, creating new assemblages of the market stalls typologies.

An interface that by combining the affective experiences of the users on site with the spatial and aesthetic intelligence developed through machine learning in Borough Market creates a novel generative approach to the design of market ecologies.

Eye-Level View (AR interface Version)

An interface that by combining the affective experiences of the users on site with the spatial and aesthetic intelligence developed through machine learning in Borough Market creates a novel generative approach to the design of market ecologies.

The 15cm basic unit combines different types of spaces such as tables, stairs etc. as well as storage, showing different material variations: harder materials for stress areas such as steps, and softer materials for areas  used by people.

The Process of Space Generation

The 15cm basic unit combines different types of spaces such as tables, stairs etc. as well as storage, showing different material variations: harder materials for stress areas such as steps, and softer materials for areas used by people.

The simulation of the generative process of the stalls outlines how the participants transformed the sensory experience into a physical space. The new geometry will form a continuous space.

The Stalls' Generative Process

The simulation of the generative process of the stalls outlines how the participants transformed the sensory experience into a physical space. The new geometry will form a continuous space.

The geometric units are generated on the basis of the voxels projected in the virtual interface.

A Perspective of the Proposal for the Lloyd Park Market

The geometric units are generated on the basis of the voxels projected in the virtual interface.

The Borough Market spatial, material and colour palette is reintroduced in Lloyd Park. As the number of users of the virtual interface increases, new food clusters are formed by the creation of voxel prototypes.

Axonometric View of the Built Proposal

The Borough Market spatial, material and colour palette is reintroduced in Lloyd Park. As the number of users of the virtual interface increases, new food clusters are formed by the creation of voxel prototypes.

The new interface sets up a system in which participants upload their own visual experiences to generate voxels as prototypes, building clusters of food that contain colour features.

Perspective View

The new interface sets up a system in which participants upload their own visual experiences to generate voxels as prototypes, building clusters of food that contain colour features.

This approach, based on participants' emotions and perceptions of urbanisation, proposes a particular syntax that combines spatial intelligence and aesthetic qualities while describing new spatial scenarios mediated by new urban practices.

Perspective View (AR Interface Version)

This approach, based on participants' emotions and perceptions of urbanisation, proposes a particular syntax that combines spatial intelligence and aesthetic qualities while describing new spatial scenarios mediated by new urban practices.

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